In order to preserve human behavior, analyze its characteristics, and represent various worldviews, qualitative researchers work toward these goals.
Qualitative research involves acquiring and analyzing non-numerical data to better understand concepts, beliefs, or experiences (such as text, video, or audio). It can be used to unearth complex information about a circumstance or to generate original research ideas.
The opposite of qualitative research is quantitative research, which gathers and examines numerical data for statistical analysis. Qualitative research is often used in the humanities and social sciences in disciplines like anthropology, sociology, education, the health sciences, history, etc.
To better understand how people perceive their surroundings, qualitative research is conducted. Although there are many approaches to qualitative research, the majority are flexible and place a priority on maintaining the data's rich meaning during analysis.
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