sony is the leader in the plasma tv market with 40% of the market, phillips has a 14% share and sharp has 10%. the market growth rate is 13%. what is phillips' position in the bcg product portfolio matrix, and what is its relative market share?

Relative market share may be described because of the method of evaluating the brand’s marketplace proportion against the marketplace share of the competitor’s logo within the market. It gives the enterprise insight into the marketplace proportion of the brand within the same operational market as its competition.

Bhauera Relative market share is a vital metric because it facilitates you decide your advertising approach. as an example – in case you keep the general public market share as compared to the competition, then your techniques ought to be awareness more of patron retention so that you do not lose the market percentage.

Alternatively, in case your relative market share is lesser than the competitor, you then need to recognize more on consumer acquisition so that you can boom your marketplace share. hence, at all times, you need to hold one eye on the competitor and relative market share gives you awesome expertise of the way you rank against a competitor.

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