Apple used informative television ads to highlight the benefits of its iPhone over rival cell phones that used the android operating system. Competitive advertising was shown here.
Companies utilize competitive advertising to set themselves apart from rivals. In this strategy, two brands are placed next to one another to demonstrate to consumers how they differ. Some businesses specifically mention the rival, while others merely refer to them as "the major competitor" or "brand X."
Comparative advertising, also known as combative advertising, refers to a type of advertisement in which a certain product or service directly names a rival in order to demonstrate why the rival is inferior to the product naming it.
To know more about competitive advertising, refer:
https://brainly.com/question/3463451
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