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direct marketing DMA is an interactive process of addressable communication that uses one or more advertising mediums to affect, at any location, a measurable sale, lead, retail purchase, or charitable donation, with this activity, analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers, prospects, or donors.
Direct advertising and marketing is the shape of speaking a suggestion, where companies speak at once to a pre-decided consumer and supply a way for a direct response. among practitioners, it's also known as direct response advertising. In contrast, advertising is of a mass-message nature.
response channels include toll-loose cellphone numbers, reply playing cards, reply bureaucracy to be despatched in an envelope, websites, and electronic mail addresses.
the superiority of direct marketing and the unwelcome nature of some communications has led to policies and laws inclusive of the CAN-spam Act, requiring that purchasers inside America be allowed to decide out. Direct advertising, the usage of catalogs, became practiced in 15th-century Europe. The writer Aldus Manutius of Venice revealed a listing of the books he offered for sale. In 1667, the English gardener, William Lucas, posted a seed catalog, which he mailed to his clients to tell them of his fees. Catalogs spread to colonial the USA, wherein Benjamin Franklin is believed to have been the first cataloguer in British the united states. In 1744, he produced a list of medical and educational books.
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