When Olga took over as facilities manager for Burlington Furniture Manufacturing, she was shocked to see the factory was still heated with a coal-fired boiler. She made an immediate decision to upgrade the heating system to something more efficient, and began to research available options.
For Olga and Burlington Furniture, this represented a new buy situation.
A new purchase is the first case in which a product is purchased. It is crucial for company suppliers to use their line of goods and lots of data to help the consumer make a good decision in this sort of purchasing situation.
A new buying scenario will take longer as testing, review and buying centre members must take a final decision.
A direct re-buy is typically an automated transaction where a manufacturer has a standing order every week or month for a set quantity of items.
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