The use of free samples, rebates, sweepstakes, and contests are all examples of the promotional element known as sales promotion
This refers to the term that is used to describe the creation of awareness about a given product or service that would appeal to the users that would persuade them to make a purchase.
Hence, it can be seen that when a company or organization is making use of sales promotion in order to promote a product or service, some of the services they can use include free samples, rebates, sweepstakes, and contests
Read more about sales promotions here:
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