The 4 p's model is oriented to option D: decision making.
Since E. Jerome McCarthy created the 4 Ps in 1960, they have been linked to the marketing mix (You can see why there may have been some need to update the theory).
The four Ps of marketing—product, pricing, promotion, and place—are the most frequently mentioned components of a marketing mix, although any combination of factors can be included. Each of these four Ps has the power to affect a consumer's choice.
Therefore, When selling a good or service, the four Ps are a "marketing mix" made up of four essential components: product, pricing, place, and promotion. Typically, companies take into account the four Ps when developing marketing plans and strategies to reach their target audience.
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