Question

nora's company is considering going into a foreign market. they have determined which markets to go into and the timing for going into them. what other basic entry decision do they need to make?

Answer 1

As Nora's company have determined which markets to go into and the timing for going into them, the other basic entry decision that they need to make is "on what scale should they go in".

What are basic entry decision to enter in the foreign market?

Basically, we have 6 different modes of foreign entry which includes exporting, turn-key projects, licensing, franchising, establishing a joint venture with a host country firm or establishing a wholly owned subsidiary in the host country. Each mode of entry into foreign market have its various advantages and disadvantages.

By using the basic entry decision which states "on what scale should they go in", this allows the firm to determine the level of entry force into the market.

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