The competitive market force is what would cause the video rental businesses began to disappear as various streaming services began to enter the market.
The variables that are outside of your organization's control, such as technical breakthroughs, regulatory changes, social, economic, and competitive dynamics, are referred to as the external marketing environment.
Websites and social media involvement are a few instances of external marketing. Ads in print, TV, and radio
The external marketing environment is made up of all variables that are out of your company's control, such as governmental changes, social, economic, and competitive influences.
Five major categories can be used to categorize external forces:
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