The combination of factors that a company can control to influence consumers is called the marketing mix.
In marketing, the marketing mix means the set of actions or tactics that a company uses to promote its brand or product in the market. The 4Ps that makes up the typical marketing mix includes Price, Product, Promotion and Place.
The importance of marketing mix for most businesses is to make sure they are marketing the right product to the right person, at the right price, in the right place and at the right time.
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