Since Braxon executives feel they should wait until other companies test the market and then expand to South America. Braxon Manufacturing is having discussions regarding option c) cross-licensing agreements.
Cross-license agreements between patent holders are referred to as "cross-licensing" when they are made to prevent legal disputes over infringing patents. It aids in maintaining the financial incentives for innovators to commercialize their prior discoveries and carry out brand-new, potentially patentable research.
Therefore, a cross-licensing agreement is a contract between two or more parties that grants each party access to a specific technology, item, area of research, or other topic. Companies that own patents on various features of the same product frequently enter into cross-license agreements.
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1) Braxon Manufacturing is discussing when the company should introduce their product to the South American market. Some executives feel it is best to do so prior to any other firms in order to capture demand and build a strong brand name, while other executives feel they should wait until other companies test the market and then expand to South America. Braxon Manufacturing is having discussions regarding
a) timing of entry.
b) hiring management personnel.
c) cross-licensing agreements.
d) retaining employees
e) transport fees.
