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The use of one's own culture and its practices as the standard for interpreting the values, beliefs, and norms of another culture is known as Ethnocentrism .

The notion of ethnocentrism holds that one's own culture should serve as the primary yardstick for evaluating other cultures. The degree to which the cultural practices, symbols, and beliefs of others resemble their own is what an ethnocentric is interested in. Cultural values are a set of precepts and ideals that have been handed down by our ancestors from generation to generation. The entire cultural community determines its way of life based on its values. These beliefs determine how members of that culture will act and live their lives.

Such viewpoints are an illustration of ethnocentrism, which is the evaluation and assessment of another culture in relation to one's own cultural norms. According to William Graham Sumner, a sociologist, ethnocentrism is the belief or attitude that one's own culture is superior.

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