Question

general mills used a panel of consumers to evaluate its cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. these consumers judged the advertisements prior to the execution of the advertising campaign. this is an example of a(n)

Answer 1

When the consumers judged the advertisements prior to the execution of the advertising campaign. this is an example of a pretest.

Ad pre-testing is a type of advertising testing that enables businesses to assess the effectiveness of a fresh marketing initiative for a good or service before launching it in order to boost ad performance and guarantee its success. Ad Pre-Testing enables you to determine which aspects of your creative campaign are most effective and which ones require further work. We present your concepts to category customers as we pre-test your creative. Print advertisements, animatics, storyboards, or even completely produced commercials can be included.

In central location tests, shoppers are shown advertisements in shopping malls while being prompted with questions before and after the advertisement or commercial.

To know more about Ad pretest: https://brainly.com/question/11355237

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