Image you read about a participant, Steve, who appeared in an experiment The experimenter is Solomon Asch.
Solomon Eliot Asch is a Polish-American Gestalt psychologist and pioneer of social psychology. He has produced seminal work on impression formation, credibility proposition, compliance and many other topics.
Solomon Asch conducted an experiment to study how social pressure from a majority group can affect one's compliance.
In Solomon Asch's online compliance experiment, participants were given what they thought was a simple visual test: determine which row is closest in size to another row. The participants were grouped with the confederates, who intentionally gave the wrong answer. About 33% of participants under peer pressure answered incorrectly to a simple "vision test", compared with the control condition, in which about 1% of participants answered incorrectly.
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