A food manufacturing company that manufactures processed foods is trying to increase sales of its products by making them available in all general stores rather than just in supermarkets which is a place utility.
Place utility defines a firm's production of goods and services in an area that is easily accessible to the customers. Due to online marketing, the concept of availability has been renewed as companies have started exploring global markets. Manufacturing companies have increased the reach of product availability through online marketing.
Place utility is focused on the convenience of the consumer to buy their products due to which companies have been selling their products in stores and supermarkets.
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