in recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

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16-11-2022
Business

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in recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

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qwteddy qwteddy · Answer 1 · 2022-11-27T17:40:27+01:00

Many large companies have switched the position of the head of marketing from vice president of marketing to chief marketing officer in recent years.

CMO is the abbreviation for the chief marketing officer. It is the highest marketing position in a company. A chief marketing officer (CMO), who leads the marketing team and establishes the brand's direction, is a necessity for every company.

The planning, creation, and execution of a company's marketing and advertising initiatives must be overseen by a chief marketing officer. They play a critical role in the growth of a firm and have important tasks that range from corporate strategy to creative influence.

Learn more about the chief marketing officer here:

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