Question

which of the following is true about demographic data? group of answer choices consumers in the same income group do not necessarily have similar wants. it is the least used data. segmentation based on this is most useful. it is difficult to gather. it consists age and gender only.

Answer 1

It is True about demographic data is Consumers in the same income group do not necessarily have similar wants.

• A demographic analysis is the gathering and examination of general characteristics pertaining to populations and groups of people.
• Businesses can make strategic plans for upcoming trends in consumer demand by using demographic data to better understand how to market to consumers.
• Demographics are increasingly being used as a tool for marketing and business strategy thanks to the internet, big data, and artificial intelligence.
• Demographic population segmentation enables businesses to estimate the size of a potential market.
• A common way to categorize market segments is by generation or age.
• There are many ways to use demographic data to understand a population's characteristics in general.

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