If marketers expedite the exchange process by using promotion activities to persuade a customer to purchase a product. this is the essence of selling function of marketing.
Marketing can be defined as the process of creating product brand awareness so as to attract potential customers to the product which in turn can help to increase sales.
Selling is on of the function of marketing and is very essential to every businesses as without sales company will not generate profit and without customers companies will not sell their product which implies that sales and customers work hand in hand.
Companies as well make use of promotion to persuade potential customers to buy their product.
Therefore the word that complete the sentence is selling.
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The complete question is:
marketers expedite the exchange process by using promotion activities to persuade a customer to purchase a product. this is the essence of which function of marketing?
Selling
Buying
