In a case whereby a company has a product that is geared toward 18-21 year-old women, who are all college students, this group would be considered market segment.
What is a market segment?
Market segment can be described as the people who are grouped together for marketing purposes.
It should be noted that the Market segments serves as the part of a larger market, which help to bring the individuals together with respect to a common features.
As it can be seen in the question we can see that there was a grouping which involves the product that is geared toward 18-21 year-old women, the can be seen to have been segmented to a specific group of people which can be considered as one form of the marketing techniques that is been used by the company.
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