Question

what is brand equity? multiple choice question. the value of all the firm's assets, including brand patents and trademarks the value a firm derives from consumers' positive perception of its products the amount a firm has invested in the production and promotion of any given product the relative market share a firm has for any given product the amount of profit produced by a firm's product need help? review these concept resources.

Answer 1

Option B. Brand equity is The value a firm derives from consumers' positive perception of its products.

What is brand equity?

In marketing, brand equity refers to a brand's intrinsic value, or the perceived social value of a well-known brand name. Due to consumers' perceptions that products from well-known brands are superior to those from lesser-known brands, the owner of a well-known brand name can make more money just by virtue of brand recognition.

When compared to a generic alternative, a corporation can command a higher price for a product with a well-known brand. This is known as brand equity. Making items unique, instantly recognizable, superior in quality, and dependable helps businesses build brand equity for their goods.

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