with the current trend toward using other forms of marketing communication in addition to advertising, buyers often demand additional promotional support; these activities are sometimes called .

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Value- added media services- is a feature that may be added to a base product to improve the user experience or a service that can be used as a stand-alone feature or product.

What are Media Services?

Media Services creates content for the media. These include studio productions, (video and/or audio) recording, videoconferencing, broadcasting connections to international networks, and so on for media outlets, digital applications, or recorded formats. Although the terms "earned media," "shared media," and "owned media" have also been used to describe the three categories of media, they are more often recognized as "news media," "social media," and "digital media." Print media, TV, movies, and video games are some other examples of contemporary media.

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