An illustration of a technical standard is the arrangement of the keys on a computer keyboard.A company's profitability and survival may ultimately be affected by the outcome of format wars to control the source and customer value of differentiation.
Should a business strive to win a format war?
Strategies for Winning a Format War Make sure there are enough complements available.
Should a company license its format for a low price when trying to win a format war?
A company should license its format for a low fee rather than a high one when it is trying to win the format war.A company's cost structure can be reduced using a "razor-and-blade" strategy.
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