In the four-factor framework for establishing a relationship with retailers, which step involves manufacturers and retailers working together to implement the six ps of retailing?.

In the four-factor framework for establishing a relationship with retailers, the step that involves manufacturers and retailers working together to implement the six Ps of retailing is known as managing an omnichannel strategy.

Who are the retailers?

In a market, the retailer means the company that buys products from a manufacturer or wholesaler and sells them to end users or customers. The factors for establishing an effective relationship with the retailers includes choosing retailing partners, identifying types of retailers, developing a retail strategy and managing an omnichannel strategy.

What are the six Ps of retailing?

Also known as a Retail mix, refers to the mix of variables including a location, merchandise, communications, price, services, physical attributes and personnel which all form the overall strategic marketing components of retailing. It is similar to the traditional marketing mix, also known as the “4 Ps” of marketing as these include product, pricing, place, and promotion but the retail marketing mix adds two more “Ps” to the mix: people and presentation.