Profits are not what motivate business owners; it is personal success.
What is meant by entrepreneur?
An entrepreneur is someone who has an idea and tries to develop a good product or service that others will purchase, together with a business to help them in their endeavor. An entrepreneur is regarded as a visionary or an innovator because they take on the majority of the risk and responsibility for their new company.
The four categories of business owners are:
- When they coast, chance either presents itself or doesn't.
- Conservative (extremely cautious use of resources, conserving existing resources) (very moderate use of resources, protecting existing resources)
- Aggressive (proactive, all-in, actively pursues opportunity) (proactive, all-in, actively seeks opportunity)
- Innovator/Revolutionary (attains growth through innovation) (attains growth through innovation)
To learn more about motivate business owners refer to
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