Let the original price be x.
The discount is 10% of original price. So discount is,
[tex]\frac{10}{100}\cdot x=0.1x[/tex]The selling price after 10% discout is,
[tex]x-0.1x=0.9x[/tex]The selling price price is $62.96. So equation is,
[tex]\begin{gathered} 0.9x=62.96 \\ x=\frac{62.96}{0.9} \\ =69.955 \\ \approx69.96 \end{gathered}[/tex]So original price is 69.96.
Answer: 69.96