A permanent campaign refers to the ongoing quest for reelection, which is based on high-cost professional campaigns involving consultants and costly media campaigns.
The term "permanent campaign" refers to a political science theory and phrase. The concept of a permanent campaign also describes the emphasis that recent presidents have placed on electoral concerns during their tenures in office, with the line between governing and campaigning becoming increasingly blurred.
Political observers who support the view that a permanent campaign has had a significant impact on recent presidential elections argue that presidents' decisions have increasingly been made with voter approval in mind. Political observers see the increase in presidential fundraising as a sign of the ongoing campaign.
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