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Research into organizational commitment profiles has found that the best outcomes for both the individual and the organization occur in individuals who have: high levels of affective and normative commitment and low levels of continuance commitment.

What is normative commitment?

Even if they may be dissatisfied at work, employees who exhibit normative commitment feel a feeling of duty and a desire to help the business out are motivated to do so (Meyer & Allen, 1997). Normative commitment occurs when a person is self-driven to stick around and uphold the standards and norms established by the company rather than being forced to avoid the undesirable results (Meyer & Allen, 1997). In line with Schaufeli et aldefinition .'s of normative commitment, which is the act of voluntarily gaining an advantage and upholding organizational standards,

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