Research into organizational commitment profiles has found that the best outcomes for both the individual and the organization occur in individuals who have: high levels of affective and normative commitment and low levels of continuance commitment.
Even if they may be dissatisfied at work, employees who exhibit normative commitment feel a feeling of duty and a desire to help the business out are motivated to do so (Meyer & Allen, 1997). Normative commitment occurs when a person is self-driven to stick around and uphold the standards and norms established by the company rather than being forced to avoid the undesirable results (Meyer & Allen, 1997). In line with Schaufeli et aldefinition .'s of normative commitment, which is the act of voluntarily gaining an advantage and upholding organizational standards,
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