Question

a performance marketing manager wants to improve the performance of their search campaign. they check the ads recommendations page and notice that their campaign's optimization score is 22%. how should the manager interpret this score?

Answer 1

If the manager follows the recommendations of the optimization score, the campaign performance might increase by 78%.

How did the campaign fare?

Irrespective of the size of the firm or the size of the business, campaign performance is a crucial statistic that a company can use to gauge its activity. Marketing professionals can determine from a campaign's performance whether their objective has been met or if there are obstacles in their way.

What exactly are performance-based campaigns?

Digital advertising and marketing are examples of performance-based marketing, where corporate objectives and predetermined criteria are satisfied to determine compensation for professional service providers. Success in digital performance marketing is inversely correlated with performance, and you only get paid when a certain activity is finished.

To know more about  Campaign performance visit:

https://brainly.com/question/6417216

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