Marketing professionals utilize positioning, a strategic approach, to decide what position or "niche" an item should take in relation to competing products and services offered to customers.
What comes after the second in the STP process?
Three. Positioning The third step in the STP marketing strategy is this. Perceived value is the concept of convincing the customer that what you have to give will meet their requirements and wants—not necessarily the goods or service itself, but rather the manner in which it accomplishes so.
What three actions include positioning?
Product positioning, market positioning, and corporate positioning are three related stages that all work together. A corporation must decide how its product or service will fit in the market during the first stage, known as product positioning.
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