ratio households watching Town Talk
[tex]r=\frac{43}{100}=0.43[/tex]Suppose there are 177,000 households in a marketing region. How many of them would you expect to be watching Town Talk?
[tex]\begin{gathered} Household_{region}=r\cdot\: 177000 \\ Household_{region}=0.43\cdot\: 177000=76110 \end{gathered}[/tex]