About 83% of mobile phone users said they are concerned about advertisers acquiring their personal data. 96% of people had a cell phone as of the end of 2013.
Mobile marketing is a multi-channel digital marketing approach that tries to connect with a target audience using mobile devices such smartphones and tablets as well as websites, emails, text and MMS messages, social media, and applications.
As a result of the rapid increase in mobile phone access in communities around the world, including some of the poorest and most remote communities, many associations are already investigating how well these devices could be used as a component of large-scale information collection efforts across many segments, such as education. Using tiny, wearable digital personal computers to assist with data collection is nothing new. By the end of 2013, 96% of people owned a cell phone.
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