The most profitable customers or potential customers are a company's primary target market.
A person who might buy or use a product that a company is selling is referred to as a potential customer. Every business, no matter how big or small, needs customers in order to sell their goods, generate income, and, of course, make profits. Therefore, potential customers are crucial to any business because they offer a significant opportunity for growth and development. Potential customers, even though they are not yet our customers, are crucial to making money in the future. They might, however, later develop into potential customers for our products. Businesses competing on a completely new level when they adopt the value exchange principles. These businesses don't evaluate their success by contrasting it with last year's results or those of their competitors.
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