According to the forrester research on showrooming, what did the national retail foundation find as the most common reason for a consumer to research other options while shopping for a product in a physical store?.

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According to Forrester research on showrooming, the much more obvious cause for a customer to investigate other choices while shopping for a product is a price match for the item found by the national retail foundation.

The National Retail Federation (NRF) is the world's largest retail trade association. Restaurant chains, super markets, voucher, collection, and small retailers, in addition to marketing firms, are among its members. NRDA stands for National Retail Dry Goods Association (NRDGA). Also this year saw the company's first annual meeting. Forrester Research is an advisory and research firm that offers a variety of services such as investigation, consulting, and activities.

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