Question

jenny decided to buy a new house because all her friends recently bought new houses. however, jenny did not have the finances to buy the house and had to take a huge loan from a bank. in the context of consumer behavior, jenny's actions can be best described as .

Answer 1

When it comes to buying habits, Jenny's actions are best described as compensatory consumption.

What does consumer behavior's consumption pattern entail?

Consumption patterns reflect how customers behave, distribute their income among different options, show brand loyalty, and respond to novel goods and services. Consumer products are consumed in a variety of ways depending on a number of socioeconomic factors.

What does compensatory consumption entail?

The term "compensatory consumption" refers to consumption that is made in order to address a psychological deficit or threat. One of the main tenets of consumer behavior research is that people buy things and services not only for their practical value but also for their symbolic value.

Frequently, the customer gives their home, clothes, music, and car higher psychological values. As is so wonderfully articulated throughout the book, such consumption possibilities serve as a mirror for the self and one's identity.

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