Question

a(n) strategy entails selecting one segment of a market to target and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix.

Answer 1

An concentrated targeting strategy entails selecting one segment of a market to target and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix.

Concentrated Targeting may be defined as the marketing strategy in which an institution or organization mainly focuses on a specific target for all its marketing processes and business strategy. The targets in this type of strategy may be any age group of people or any person belonging to a particular occupation. The advantages of this type of marketing strategy includes:

• Lesser effort is required for marketing purposes as target is already defined.
• It helps to become an individual a professional in their respective field.
• It helps in customizing your brands for the audience.
• It helps in analyzing the effectiveness of campaigns.

Learn more about Concentrated Targeting at:

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