Apple created an online store, which launched in 2003 and gave an early lift to online music with simple pricing for many singles, a closed ecosystem so music could not easily be pirated, and a vast base of portable players.
Apple Inc. runs the digital media marketplace known as the iTunes Store. It went live on April 28, 2003 as a consequence of Steve Jobs' desire to launch a digital music marketplace. As of April 2020, iTunes offers 65,000 films, 25,000 TV series, 60 million music and 2.2 million apps. It was the only legal digital music library that included tracks from all five mainstream record companies when it first launched.
The majority of Apple products as well as Windows have access to the iTunes Store. Despite initially dominating the digital media landscape, by the middle of the 2010, media streaming services were bringing in more money than the buy-to-own business model of the iTunes store.
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