Question

uly of 2015, lafarge, a french buildings material provider, and holcim, a materials and aggregates company founded in switzerland, announced they would become lafargeholcim. what type of strategy were the two firms using to unite into one firm?

Answer 1

The two businesses used a merger strategy to merge into a single entity.

What is the merger strategy?

A merger is an agreement that unites two existing businesses into one new one. There are several types of mergers, as well as several reasons why companies complete mergers. Mergers and acquisitions (M&A) are frequently used to broaden a company's reach, expand into new markets, or gain market share.

All of this is done to increase the value of the company's stock. Companies frequently have a no-shop clause during a merger to prevent additional companies from purchasing or merging.

What Exactly Is a Horizontal Merger?

A horizontal merger occurs when two competing companies that sell the same products or services merge. A horizontal merger is the merger of T-Mobile and Sprint. Meanwhile, a vertical merger is the combination of two companies that produce different products, such as AT&T and Time Warner.

Learn more about merger strategies with the help of the given link:

brainly.com/question/8126554

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