Jeffrey is the chief financial officer of an established marketing firm , he has Information and legitimate power .
Legitimate power is the formal authority given to a person working within an organization. Because it comes from a position title, legitimate power is a form of positional power. In a efficient system, there are several different levels of power. This creates a sense of order and add to structure to the working environment in the organisation .
“Information power is a form of personal power which is based on controlling information required by others in order to reach a crucial goal. Our society is reliant on information power as knowledge for influencing , decision making, credibility, and controlling.”
A marketing firm is any company that assists a business with creating, enforcing, and sustaining marketing strategies. These technical firms are outside contractors that enterprises of any size and in any industriousness can hire to enhance their marketing sweats
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