jeffrey is the chief financial officer of an established marketing firm. he recently learned that the company is going to try to merge with a new firm. he shares this potential merger with only a few of his mid-level managers he trusts. jeffrey has

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Jeffrey is the chief financial officer of an established marketing firm , he  has  Information and legitimate power .

What is the legitimate power?

Legitimate power is the formal authority given to a person  working within an organization. Because it comes from a position title, legitimate power is a form of positional power. In a efficient system, there are several  different levels of power. This creates a sense of order and add to  structure to the working environment in the organisation .

Why is power of information important?

Information power is a form of personal power which  is based on controlling information required  by others in order to reach a crucial  goal. Our society is  reliant on information power as knowledge for influencing , decision making, credibility, and controlling.”

What's the meaning of marketing firms?

A marketing firm is any company that assists a business with creating, enforcing, and sustaining marketing strategies. These technical firms are outside contractors that enterprises of any size and in any industriousness can hire to enhance their marketing sweats

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