Example of using innovation as a competitive advantage occurred when Procter & Gamble added a tartar-fighting ingredient from toothpaste to its dry adult pet foods.
Competitive advantage is know as the way in which companies manufactures product that will give them more advantage over others companies that produces the same goods or product as theirs.
Example of competitive advantage is when company A decide to decrease or lower the price of their products because they believed that by decreasing the price more customers will be attracted to their products and they will sell more than others.
This scenario illustrate competitive advantage because the company added some ingredient in their product so as have more competitive advantage than other companies that sell similar product as theirs.
Therefore we can conclude that the company will have a competitive advantage over others.
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