Consumer products are purcha-sed by the ultimate consu-mer, whereas business products are purchase by organ-izations to assist them in provi-ding other products for sale.
Consumer products are products purch-ased for personal, family, or house-hold use. They are often group-ed into four sub-categories on the basis of cons-umer buying habits: convenience products, shop-ping products, special-ty products and un-sought products.
Business products are products and servi-ces that companies purchase to pro-duce their own products or to operate their bus-iness. Unlike consumer products, business products are class-ified on the basis of their use rather than customer buy-ing habits.
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