When Fran opened her chocolate shop, she didn't know if her customers would appreciate the opera music that she constantly played inside the
store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees
who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create?
OA a B2B business
OB.
O C.
D.
a unique selling proposition
a geographic segment
a marketing network
