The market segmentation help five guys in this example help them to be able to be able to have the better understanding of their customer's needs as well as wants .
Market segmentation can be described as the act of putting the market in a subset so that market the market can be be analysed with the effect of demographics as well as common interests, so that it can help to understand the target audience.
It should be noted that the Segmentation allow the marketers so they can utilize their time, money and other resource and to have the efficient way to know more about their customers.
In conclusion, the segmentation serves as the medium to know the product that their customer actually want so that they can make it or adjust and as a result of this they can have the loyalty of their customer and serve them better.
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