when frito-lay decided to introduce a salsa product line, it used the existing tostitos brand (under which it sells taco chips). what advantages did this strategy provide frito-lay?

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18-10-2022
Business

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when frito-lay decided to introduce a salsa product line, it used the existing tostitos brand (under which it sells taco chips). what advantages did this strategy provide frito-lay?

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azikennamdi azikennamdi · Answer 1 · 2022-10-24T20:10:34+02:00

It is to be noted that when Frito-lay decided to introduce a salsa product line, it used the existing Tostitos brand (under which it sells taco chips). The advantages that this strategy provided to Frito-lay are:

It could introduce the product more quickly and easily;
it could spend less on creating consumer brand awareness; and
the Tostitos brand already had a brand association, which aided in the sale of salsa.

What is a production line?

Product lining is a marketing term that refers to the selling of numerous linked items for individual sale.

Unlike product bundling, where numerous items are integrated into one group and then sold as a single, product lining entails selling the products separately.

Learn more about product lines:
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