It is true that although many ideas are presented in the idea generation stage of the new-product development process, only a few of these ideas will ever become marketed products.
The new-product development process can be described as the original idea of the product with respect to the market , this can be seen as the process that the new product needs to follow to get to the market so that the producer can make the profit that they want from the market.
It should be noted that this process comes inform of different stages where the maturity stage serves as the peak of ll the stages.
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