A tablet manufacturer that includes a free stylus with every purchase is using complements to enhance users' experiences and increase the perceived value of its tablets.
A customer's opinion of the merits or appropriateness of a good or service, especially when compared to that of a rival, is known as perceived value. The cost that consumers are ready to shell out for a product or service serves as a measure for perceived value.
A product or service is promoted in an effort to influence and enhance its perceived value, which might also emphasize characteristics like its visually appealing design, usefulness, or accessibility. The goal of a marketing executive is to raise consumer perceptions of the brand they are promoting. Prices are determined based on perceived value.
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