Being a member of a family or other exclusive group gives individual members access to all of the resources of that group. sociologists call these resources social capital.
Social capital is a collection of common values or resources that enables people to collaborate in a group to successfully accomplish a goal. The capacity to receive money, favors, or information via one's personal ties can also be considered social capital. By fostering a sense of common values and respect, social capital in business can help a company succeed.
Businesses that band together to drive out the competition, social capital may influence people and destabilize the status quo.
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