Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in Environmental scanning.
A company is a legitimate entity that exists independently of its owners. Many of the same legal rights and obligations that apply to individuals also apply to businesses. They have legal authority to make agreements, lend and borrow money, file lawsuits, hire staff, possess property, and pay taxes.
Media are the channels of communication or the means of storing and disseminating data. The phrase applies to areas of the mass media communications sector such print media, publishing, the news media, photography, film, radio, and advertising.
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