Proactive businesses often take aggressive actions to affect consumers and the forces in their marketing environments. What does not depict a proactive company?

The definition of business is an activity carried out by individuals or organizations that involve production, sale, purchase, or exchange of goods or services, with the aim of obtaining profits or profits.

Meanwhile, in the context of an entity, the definition of a business is an organization or other entity that engages in commercial, professional, or industrial activities, for profit. The business concept is the fundamental idea behind a business. Based on this concept, entrepreneurs can develop a business model, business plan, and vision and mission of the business.

In general, in the business concept there are several main components, namely:

Core Strategy, namely the vision and mission of a business which includes the ideals expected from the business.
Strategic Resources (Strategic Resources), which are all related to key competencies, core processes, and strategic assets.
Customer Intermediaries (Customer Interface), which is all related to information, support and fulfillment, relationship dynamics, and pricing structures.
Value Network, namely all value networks that can strengthen and complement the company's resources.

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