The correct answer is a need to be a first-mover.
The definition of strategy is "The course an organization follows to achieve future commercial success." An organization's strategy outlines how it plans to use its resources, including the expertise and knowledge of its workforce as well as financial and material assets, to fulfill its purpose or ultimate objectives and realize its vision.
The process of analyzing and discovering strategic possibilities, choosing the most promising ones, and deciding how resources will be distributed within the organization to achieve goals is known as strategy development. Developing a new product is frequently as easy as taking an existing one, making a few minor changes, and selling it to your current market. Customers who already own the existing version of your product may decide to purchase your new one because this offers value for them.
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