Respuesta :
'When consumers engage in complex buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.
A complex type of buying behavior imparted by consumers occurs when the consumer is highly involved and concentrated on the purpose of purchase and when there is a major part of significant differences exist between brands. This type of behavior can be associated with the behavior of purchase of a new home as well as a personal computer with web connections.
Studying proper consumer behavior is important since it helps marketers to understand what influences the majority of buying decisions of a particular customer. As though understanding how consumers decide on selecting a product, they can fill the already gapped portions in the market and can identify those products that are needed in urgent and those products that are obsolete on a date near to expiry.
Consumer Buying Behavior is the term refers to the procedures taken both on and offline by consumers before buying a product and may include consulting search engines, social media posts, and various other actions.
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